Stumble Guys x Mr. Beast

The world's biggest YouTuber makes a splash with a Stumble Guys integration and dozens of TikToks.

Client

Scopely
  • live action
  • editorial
  • directing
  • copywriting
  • storyboard

    Project Overview

    The Brief

    Scopely and Stumble Guys needed a fresh way for their millions of players to meet MrBeast's millions of followers when the two teamed up for new Beast-themed levels and characters.

    Wildlife stepped in to provide creative guidance, concepting a laundry list of ideas and handling production, with founder and ECD Scott Friedman directing the social campaign from MrBeast Studios in North Carolina.

    Play
    0

    Results

    Multiple-millions of views across YouTube and TikTok has catapulted Stumble Guys to top of the mobile game charts.

    Between driving new downloads and the heavy engagement with the MrBeast in-game content, we helped cement the campaign as one of the more successful celebrity collaborations in gaming history.

    • Total Video Views
      0m
    • Total Downloads Driven
      0.5m+
    • Engagements
      0k

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